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–> There is a book called “Blue Ocean Strategy” that talks about uncontested market space and making the competition irrelevant. Here is the main concept: if you market in a specific niche or market like the others do in that same market or niche, then you’re doing what’s called Red Ocean marketing. This means that [...]  My wife Sara's popularity is growing on the speaking circuit. She talks mainly about business networking and associated topics. I must say that this is a GREAT WAY to become perceived as an authority on your area of expertise. And, as an added bonus, it puts you in touch with many more people at one [...] "The budget should be balanced, the Treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed lest Rome become bankrupt. People must again learn to work, instead of living on public assistance." Sound familiar? Who wrote this, do [...] This past weekend we headed up to Austin from Houston. Along the way we encountered vistas of the famed Texas Bluebonnets. The views were indeed awesome! We also had to avoid a plethora of parked cars along the highway shoulder. It seems that many, many (did I mention "many") people who, seeing these fields, hillocks [...] 1. All you can see are the backs of road signs 2. You’ve passed the same guy hitch hiking 6 times 3. You see 3 of everything 4. All the other cars are going the wrong way 5. All the red lights look beautiful as you pass them 6. For the first time in as [...]  |
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