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–> What is the most important thing, in my opinion, you can do in sales and marketing? Follow up!! I’ll say it again, Follow Up! Somewhere, somehow, sometime, you will get a lead for your business. It may be through the many different advertisements you put out or through your networking. It may be through [...]  1. All you can see are the backs of road signs 2. You’ve passed the same guy hitch hiking 6 times 3. You see 3 of everything 4. All the other cars are going the wrong way 5. All the red lights look beautiful as you pass them 6. For the first time in as [...] Completely ignore them Stay in touch, but only to try to sell them more stuff Constantly ask them for referrals, but don’t tell them specifically what a good referral would be Contact them only on Christmas and of course, prominently display your business info which implies that you’re looking for more business from [...] I’ve found that when I leave a message explaining why I called, hardly anyone returns my calls. But when I leave a message that says, “Hey,……just called because I have a quick question for you. Please get back to me as soon as you can.” I get a better response. Don’t tell them why you’re [...] Have you ever been so engrossed in what you’re telling someone that you failed to see that they weren’t listening? I have. Sometimes I’m even aware of it and I ignored it while continuing to talk my talk. Afterwards, I wondered why I wasted that 5 or 10 minutes when I could have been talking [...]  |
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