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We've all heard that when you get a business lead, or a referral, or a phone query, or…something along those lines, we should follow up. Of course we should. And we should do it in a timely manner. "Well," you ask, "what is a timely manner?" In my opinion, it is within 24 hours. [...]  –> There is a book called “Blue Ocean Strategy” that talks about uncontested market space and making the competition irrelevant. Here is the main concept: if you market in a specific niche or market like the others do in that same market or niche, then you’re doing what’s called Red Ocean marketing. This means that [...] –> What is the most important thing, in my opinion, you can do in sales and marketing? Follow up!! I’ll say it again, Follow Up! Somewhere, somehow, sometime, you will get a lead for your business. It may be through the many different advertisements you put out or through your networking. It may be through [...] My wife Sara's popularity is growing on the speaking circuit. She talks mainly about business networking and associated topics. I must say that this is a GREAT WAY to become perceived as an authority on your area of expertise. And, as an added bonus, it puts you in touch with many more people at one [...] "The budget should be balanced, the Treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed lest Rome become bankrupt. People must again learn to work, instead of living on public assistance." Sound familiar? Who wrote this, do [...]  |
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