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We've all heard that when you get a business lead, or a referral, or a phone query, or…something along those lines, we should follow up. Of course we should. And we should do it in a timely manner. "Well," you ask, "what is a timely manner?" In my opinion, it is within 24 hours. [...]  –> There is a book called “Blue Ocean Strategy” that talks about uncontested market space and making the competition irrelevant. Here is the main concept: if you market in a specific niche or market like the others do in that same market or niche, then you’re doing what’s called Red Ocean marketing. This means that [...] Okay, I read in a book by Noah St. John that the reason I haven't reached any of my goals is because something that I'm totally unaware of is holding me back. He said that I have to figure out what it is that is preventing me from moving forward and then deal with it. [...] –> What is the most important thing, in my opinion, you can do in sales and marketing? Follow up!! I’ll say it again, Follow Up! Somewhere, somehow, sometime, you will get a lead for your business. It may be through the many different advertisements you put out or through your networking. It may be through [...] We had to put our dog down this morning. His name is Duke and he was a Pembrook Welsh Corgi. He was an older dog that was rescued when he was about 5 years old. He was having many health issues, including seizures. As many of you can identify, we loved him very [...]  |
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