It’s Not Even My Birthday!
We've all heard that when you get a business lead, or a referral, or a phone query, or…something along those lines, we should follow up. Of course we should. And we should do it in a timely manner. "Well," you ask, "what is a timely manner?" In my opinion, it is within 24 hours. Now this doesn't apply to a phone call from your mother, but I covered that in another post titled, Why Doesn't Anyone Return My Phone Calls? published back in February '09.
Most of us are following up with phone calls and emails. Now phone calls are an excellent way to follow up but it has some definite drawbacks: phone calls are VERY time consuming, and a large percentage of the time you get voice mail and have to play phone tag. In order to do that, you have to keep track of who called whom and when. You have enough to do without adding that stress to your business life. Emails. Ahhhhh, emails. Everyone does emails. They're quick, they're easy. But again, EVERYONE does emails. In fact emails are used for more than just follow up, and therein lies the rub. Most people don't open all their emails because they get so many of them and most of them are bullsh….t. I mean, spam. Emails have lost their meaning and impact. Oh woe is us! What to do?
I have a solution. Send a greeting card.
"Are you kidding," you ask? No, I'm dead serious.
What is your first thought when you get a greeting card? What are you feeling when you have it in your hand and you haven't opened it yet? Your first thought is, "Is it my birthday?" The answer is no. Your second thought is, "Gee, I wonder who this is from and why they're sending me a card?" You're checking the return address. You can't wait to open it and see what it says. Let me ask you something – do you feel and think this way about emails? Do you know someone who DOES feel that way about emails?
Now you are thinking of objections to using greeting cards aren't you? "They're so expensive!" "They're so inconvenient to buy." "I have to write in each and every one, stuff and stamp and take them to the post office." "I can never find on that says exactly what I want to say." "What if I get a paper cut?"
Check this out - and remember, these are REAL PAPER GREETING CARDS that go through the U.S. Post Office. What if you could write one standard card and send it multiple times to people, or send it to many, many people at one time with just a click of a mouse? What if you could set it up so that it sent out cards to many people AUTOMATICALLY as many times as you want whenever you want? What if each card costs less than $1.00? What if you could upload pictures into them, or even make the card out of your photos? You may notice that in the above picture there are cards with our photos on them and some that we got from friends with their photos on them. What if you could insert your ACTUAL signature? What if you could use your actual personal handwriting? What if you could do all this on your computer from anywhere in the world and SOMEONE ELSE would print, stuff, stamp and mail the cards for you?
What if you could try this service out FOR FREE?
Would you take a few minutes to try it? Would you really, or are you just going to read this and then forget about it? Can you see how it could help your business and/or personal life? Do you see how this could be more effective than email, and actually save you money from whatever marketing you're already doing? If you're putting ads in phone books and on billboards, you are wasting your dollars! If you're creating enormously expensive magazine ads, how's that working out for you? If you're not creating relationships with your existing customers or prospects, they will likely never keep doing business with you because they perceive that you don't personally care about them.
Do this NOW! Go to SendOutNow and click on the banner. The founder and CEO will personally walk you through sending a card to someone you love and we'll pay for it. What have you got to lose? 15 minutes of your life? Give me a break! If you want to help your business bottom line, then this is the tool for you. And if you just want to send Christmas or birthday cards to friends and family cheaper and having more fun than you've ever done in the past, then you gotta try this out.
To your business success!
